Typesetting is one of those jobs that can be 80% done quite quickly but the final 20% takes an age. We have been planning the content for some months but it’s not until the layout is underway that the actual character of the magazine begins to emerge.
Once the print deadline cuts short the endless tweaking and the magazine is out there, I will suddenly see how the design can be improved and together with reader’s feedback, refinements will made for issue 2.
Funnily enough, this process puts me in mind of The Simpsons – familiarity with the look of the characters is so ingrained that their gradual evolution goes unnoticed until we see a very old episode, and then the change is quite striking.